Top Level Domain, want to Boost your Search Engine Ranking? Wе аll hаvе bееn watching nеw domain nаmе TLDs bесоmе mоrе visible аnd mоrе accepted аrоund thе world. Almost every Web Hosting Provider sells a domain name. However, оnе question whісh аlwауѕ troubled owners оf thе standard .com оr .net websites іѕ. Whеthеr thе nеw TLDs wіll edge оut thеіr well-known names аnd give а preference іn Search Engine Ranking tо thе nеw players? Thіѕ article deals wіth whу іt wоnt mаkе а difference whісh domain nаmе TLD уоu hаvе registered fоr уоur website.
The key to successful Search Engine Ranking is not about which Top Level Domain name extension you have. But what is the quality of content that you can provide your website viewers? The higher the quality os content, the more extended each visitor will visit. The more extended each visit, it means that you are doing something right. It means that more people will search for your website, and this will indicate to search engines that you have the right quality of content.
Simply taking a new Top Level Domain (TLD) and copying information over from a well-established website is most likely not going to get you anywhere. Search engines are not stupid to rank your website for stealing someone’s content. They have elaborate algorithms and ways of determining what is original and whether you have been cheating.
More than the quality of the content, it is the relevance of the content for the search engine user, that makes the difference. A new Top Level Domain (TLD) will only allow you to classify your domain name to help people identify it. You may have a well-known name, but have incredibly relevant content, and it will still be top of the charts. Similarly, a new TLD will not fetch you any brownie points it the content is not relevant to a searcher.
Top Level Domain (TLD):
Just the Domain name does not make the content relevant. What makes it suitable? Are the keywords used to pepper the text or the images which go into the page?
Google’s John Muller states that: “Overall, our systems treat new gTLD like other gTLDs (like .com and .ord). Keywords in a TLD don’t give any advantage or disadvantage in search. They will require the same geotargeting settings and configuration, and they won’t have more weight of influence in the way we crawl, index, or rank URLs.
According to Matt Cutts of Google, there is not extra Search Engine Ranking weight given to a specific domain name or TLD. He said: “Google has a lot of experience in returning relevant web pages, regardless of the Top Level Doman (TLD). Google will attempt to rank new TLDs appropriately. But I don’t expect a new TLD to get any initial preference over. A .com I wouldn’t bet on that happening in the long-term either. If you want to register an entirely new TLD for other reasons, that’s your choice. But you shouldn’t register a TLD in the mistaken belief that you’ll get some boost in search engine rankings.”
Although there is quite a hype for purchasing new domain extensions, the long and short of it is that they don’t make a difference, at least for now. Maybe in the future, specific search engines may modify their outlook on them. And may want to give more weight to related names with relevant content. To be on the safer side, you may want to book your names and keep them in cold storage till you need them, Else, you can start a blog or parallel website to supplement your existing one.